Skip to main content
The Marketing section is where you turn interest into members and existing members into repeat business. It groups several standalone tools behind one menu. Each tool works on its own - you don’t have to use them in order, and you can adopt them one at a time. Open Marketing from the sidebar. The tabs across the top are the entry points into each tool.

​
What’s in here

The Marketing menu has these tabs:
  • Website - Build and publish your public website with the drag-and-drop builder.
  • Automations - Event-driven workflows that message members, manage tags, and notify staff when a trigger fires.
  • Promotions - Vouchers (wallet credit redeemed by code) and discounts (percentage or fixed amount at checkout).
  • Content - Create and edit the pages and posts that make up your website.
  • Media - Upload and organize the images and files used across your website and messages.
  • Reviews - Monitor and respond to the reviews members leave after their sessions.
  • Pipeline - Kanban board of sales opportunities (deals) grouped by stage.
  • Marketplace (beta) - List your gym on the public 1club.me marketplace so new members can discover it.
Two more views round out the sales side:
  • Deals - The same records as the Pipeline, shown as a sortable, filterable table.
  • Business audit - AI-generated audits of your online business profile, review sentiment, and website performance.

​
How the pieces fit together

The Pipeline and Deals pages are two views of the same records. Use the Kanban when you’re working a list of opportunities and want to drag them between stages; use the table when you’re reporting or bulk-editing. Stages, sources, and custom fields are configured once under Settings > Deals. Promotions are separate from deals. Promotions are codes and offers; deals are opportunities. A promotion targeting “new signups” might generate many leads that become deals, but the two are linked only loosely through reporting. Automations sit on top of the rest. An automation can react to a booking event, a membership change, a failed payment, a review, a birthday, or a tag change - sending a message, applying a tag, or notifying staff in response. Reviews collected on the Reviews tab can trigger a follow-up automation, and the review-request automation feeds new reviews back in. The Website, Content, and Media tabs form the CMS: Media holds the assets, Content holds the pages and posts, and Website is where you assemble and publish them.

​
Pipeline at a glance

The default deal stages typically look like Lead, Qualified, Proposal, Negotiation, Closed Won, Closed Lost - but stages, colors, and order are fully configurable under Settings > Deals > Stages. Moving a deal into any stage marked as type lost prompts you for a close-lost reason so the reporting stays clean. Sources (where the lead came from - website, referral, walk-in, social, paid ads, events, and so on) are configured separately under Settings > Deals > Sources. For the full reference, see the Pipeline page.

​
Promotions at a glance

Promotions cover both vouchers and discounts:
  • Vouchers issue wallet credit when a code is redeemed. Members spend the credit on bookings, memberships, or POS.
  • Discounts apply a percentage or fixed amount at checkout. They can be scoped to specific class types, area types, or instructor types.
Both support audience targeting (tags, contact type), date windows, per-member and global redemption caps, and public versus member-only access. See Promotions for the full breakdown.

​
Automations at a glance

Automations are event-driven workflows. Pick a trigger (booking created, membership expiring, payment failed, contact birthday, tag added, and more), optionally filter by membership type or tags, then chain steps: send a message, wait, branch on a condition, modify the contact, notify staff. Two built-in automations ship with every gym (a booking reminder and a membership-expiration reminder), both paused until you turn them on. A short strip of suggested blueprints - onboarding drip, review request, win-back, birthday, failed-payment recovery - lets you spin up a ready-made workflow in one click. Custom automations are built from scratch in a visual canvas on the Grow plan. See Automations.

​
Cross-feature reporting

For metrics across all marketing tools - lead-to-member conversion, promotion redemptions, automation run history - use the Marketing analytics dashboard. Promotion-specific performance also surfaces on the promotion’s own page, and per-automation run and step history is available from the automation list.

​
Getting started

  1. Configure pipeline stages and lead sources under Settings > Deals.
  2. Create your first promotion (a welcome voucher is the usual starting point).
  3. Add a few deals manually or import them, then drag them through stages as they progress.
  4. Turn on the built-in booking reminder, or accept a suggested automation blueprint that fits your gym.
  5. Review marketing analytics monthly and adjust.
  • Automations - Event-driven workflows and the blueprint catalog.
  • Promotions - Vouchers and discounts with targeting and caps.
  • Pipeline - Drag-and-drop Kanban view of your deals.
  • Deals - The table view of the same opportunities.
  • Marketing analytics - Cross-feature performance reporting.
  • Members overview - Tags and segmentation used to target automations and promotions.