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The Marketing section is where you get found, turn visitors into contacts, and keep members coming back. It groups several standalone tools: your public website and the content and media behind it, the forms people sign up through, automations that follow up for you, your reviews, and your marketplace listing. Each tool works on its own, so you can adopt them one at a time. Open Marketing from the left rail. It opens on Website, and the section column lists the other tabs.

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What’s in here

The Marketing tabs, in order: You only see the tabs your role allows. Forms is also open to roles that can read settings but not Marketing, so those roles see Marketing with Forms as its only tab.

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Moved out of Marketing

  • The sales pipeline and deals are now the Leads tab of Members. See Leads.
  • Vouchers and discounts are now under Sales > Promotions. See Promotions.
  • The AI visibility report is a row on Home, under Grow. See Business audit.
  • The old Reputation page is folded into Reviews.

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How the pieces fit together

Website, Content, and Media form your CMS. Media holds the images and videos, Content holds the posts, guides, FAQs, and blocks, and Website is where you assemble pages and publish them. Website sections pull live data too (plans, classes, instructors, reviews), so the site stays current without extra edits. Forms and the website’s contact form are how new people get onto your list. A signup form creates a contact, collects their documents, and can sell them a plan. A contact-form submission creates a lead you work on the Leads board. Automations sit on top of the rest. An automation reacts to a trigger (a booking, a membership change, a failed payment, a birthday, a tag change) and sends a message, applies a tag, moves a lead through the pipeline, notifies staff, or mails a personal link to a form. The review-request automation feeds new reviews into Reviews. Reviews and Marketplace shape how people who don’t know you yet see your gym. Your 1club reviews show on your website and your marketplace listing; Google reviews show on your own website and portal only.

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Getting started

  1. Build your website from a template on Website and publish your first release.
  2. Create a signup form on Forms and link it from your website and social profiles.
  3. Turn on the built-in booking reminder on Automations, and turn on review requests from the Marketing card on Home.
  4. Write a few FAQs on Content for the questions your front desk answers every day.
  5. Check Reviews monthly to see your scores and response rate.

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Cross-feature reporting

For email performance (including automation sends), promotion redemptions, and web traffic, use Marketing analytics. Lead-to-member conversion is reported on the Sales Dashboard; see Sales analytics. Each row on the automations list shows how many times that automation has run, how many runs failed, and when it last fired.
  • Leads - The pipeline board for prospects.
  • Promotions - Vouchers and discounts with targeting and caps.
  • Templates - Reusable messages you can start automation steps from.
  • Marketing analytics - Email, promotion, and web traffic reporting.
  • Sales analytics - The Sales Dashboard, including lead conversion.
  • Members overview - Tags and segmentation used to target automations.