Sections
- Online health — Monitor your club’s online presence and reputation (e.g. Google Business Profile, reviews).
- Pipeline — Track sales opportunities and leads through stages.
- Deals — Create and manage promotions, special offers, and discounts.
- Campaigns — Build and run AI-assisted marketing campaigns (e.g. email) with targeting and reporting.
Deal management
- Create special offers and promotions for members
- Manage discount codes and promotional pricing
- Track deal performance and conversion rates
- Set up seasonal and limited-time offers
Sales Pipeline
- Track sales opportunities and potential members
- Manage leads from various sources
- Follow up on prospects systematically
- Convert leads into paying members
Campaign Management
- Design marketing campaigns across multiple channels
- Target specific member segments with personalized offers
- Track campaign performance and ROI
- Automate follow-up sequences and communications
Deal Types
Membership Deals
- New member specials - Discounts for new members
- Upgrade offers - Incentives to upgrade memberships
- Renewal discounts - Discounts for renewing members
- Family packages - Special rates for families
- Student discounts - Reduced rates for students
- Senior discounts - Special rates for seniors
Service Deals
- Class packages - Discounted class bundles
- Personal training - PT session packages
- Equipment rental - Equipment rental deals
- Guest passes - Special guest access offers
- Event packages - Special event pricing
- Seasonal services - Seasonal service offers
Product Deals
- Merchandise - Club merchandise discounts
- Supplements - Nutrition supplement deals
- Equipment sales - Equipment purchase offers
- Gift cards - Gift card promotions
- Apparel - Club apparel discounts
- Accessories - Fitness accessory deals
Getting Started
Setting Up Marketing
- Go to Marketing → Overview
- Review your current marketing setup
- Configure basic settings:
- Brand guidelines - Set up brand standards
- Contact information - Marketing contact details
- Campaign templates - Create email templates
- Social media - Connect social media accounts
- Set up tracking and analytics
- Begin creating your first campaign
Marketing Strategy
- Define your target audience - Who are your ideal members?
- Identify your value proposition - What makes your club unique?
- Develop pricing strategy - Competitive pricing approach
- Plan promotional calendar - Promotions throughout the year
- Choose marketing channels - Which channels work best?
- Allocate marketing budget - How much to spend on marketing
Deal Types
Membership Deals
- New Member Specials: Discounts for new members
- Upgrade Offers: Incentives to upgrade memberships
- Renewal Discounts: Discounts for renewing members
- Family Packages: Special rates for families
- Student Discounts: Reduced rates for students
- Senior Discounts: Special rates for seniors
Service Deals
- Class Packages: Discounted class bundles
- Personal Training: PT session packages
- Equipment Rental: Equipment rental deals
- Guest Passes: Special guest access offers
- Event Packages: Special event pricing
- Seasonal Services: Seasonal service offers
Product Deals
- Merchandise: Club merchandise discounts
- Supplements: Nutrition supplement deals
- Equipment Sales: Equipment purchase offers
- Gift Cards: Gift card promotions
- Apparel: Club apparel discounts
- Accessories: Fitness accessory deals
Sales Pipeline Management
Lead Sources
- Website Inquiries: Leads from website
- Social Media: Leads from social platforms
- Referrals: Member referrals
- Walk-ins: In-person inquiries
- Events: Leads from events
- Advertising: Leads from paid advertising
Pipeline Stages
- Lead: Initial inquiry or interest
- Qualified: Qualified potential member
- Proposal: Proposal sent to prospect
- Negotiation: Negotiating terms
- Closed Won: Successfully converted to member
- Closed Lost: Did not convert to member
Lead Management
- Lead Capture: Collect lead information
- Lead Scoring: Rate lead quality
- Lead Assignment: Assign leads to staff
- Follow-up Tracking: Track follow-up activities
- Conversion Tracking: Monitor conversion rates
- Lead Nurturing: Nurture leads over time
Campaign Management
Email Marketing
- List Management: Manage email lists
- Template Design: Create email templates
- Segmentation: Target specific member groups
- Automation: Automated email sequences
- A/B Testing: Test different approaches
- Performance Tracking: Track email performance
Social Media Marketing
- Content Creation: Create social media content
- Posting Schedule: Schedule social media posts
- Engagement: Engage with followers
- Paid Advertising: Run social media ads
- Influencer Marketing: Work with influencers
- Analytics: Track social media performance
Website Marketing
- Landing Pages: Create targeted landing pages
- SEO Optimization: Optimize for search engines
- Content Marketing: Create valuable content
- Lead Magnets: Offer valuable free content
- Conversion Optimization: Improve conversion rates
- Analytics: Track website performance
Member Retention
Retention Programs
- Loyalty Rewards: Reward long-term members
- Referral Programs: Incentivize referrals
- Engagement Campaigns: Keep members engaged
- Feedback Programs: Collect member feedback
- Improvement Initiatives: Act on member feedback
- Special Events: Host member-only events
Churn Prevention
- Early Warning: Identify at-risk members
- Intervention Programs: Intervene with at-risk members
- Retention Offers: Special offers to retain members
- Exit Surveys: Learn why members leave
- Win-back Campaigns: Re-engage former members
- Improvement Actions: Address common issues
Analytics and Reporting
Marketing Metrics
- Lead Generation: Number of new leads
- Conversion Rates: Lead-to-member conversion
- Cost per Lead: Cost to acquire each lead
- Customer Acquisition Cost: Total cost to acquire members
- Return on Investment: Marketing ROI
- Lifetime Value: Member lifetime value
Campaign Performance
- Email Performance: Open rates, click rates
- Social Media Metrics: Engagement, reach, impressions
- Website Analytics: Traffic, conversions, bounce rate
- Campaign ROI: Return on campaign investment
- A/B Test Results: Test performance comparison
- Trend Analysis: Performance over time
Member Analytics
- Member Acquisition: How members join
- Member Retention: How long members stay
- Member Engagement: How active members are
- Member Satisfaction: Member satisfaction scores
- Referral Analysis: Referral program performance
- Churn Analysis: Why members leave
Integration Features
Member Management
- Profile Integration: Link marketing to member profiles
- Segmentation: Target specific member groups
- Communication: Send targeted communications
- Behavior Tracking: Track member behavior
Billing System
- Promotional Pricing: Apply promotional rates
- Package Deals: Create bundled offerings
- Discount Management: Manage discounts and offers
- Revenue Tracking: Track promotional revenue
Communication Systems
- Email Integration: Send marketing emails
- SMS Marketing: Text message marketing
- Push Notifications: Mobile app notifications
- Social Media: Social media integration
Best Practices
Marketing Strategy
- Know your audience - Understand your target market
- Communicate value clearly - What makes your club special?
- Maintain consistent branding - Use consistent brand image
- Use multiple channels - Don’t rely on just one marketing method
Campaign Management
- Plan campaigns in advance - Don’t wait until the last minute
- Test and optimize - Continuously improve your campaigns
- Measure results - Track and measure performance
- Learn from data - Use data to improve future campaigns
Member Retention
- Focus on experience - Prioritize member experience
- Listen to feedback - Act on member feedback
- Reward loyalty - Recognize and reward loyal members
- Always improve - Look for ways to make things better
Troubleshooting
Common Issues
- Low conversion - Improve conversion rates with better offers
- High churn - Reduce member churn with retention programs
- Poor engagement - Increase member engagement with better content
- Low ROI - Improve marketing ROI with better targeting
Resolution Procedures
- Analyze performance data to identify problems
- Adjust marketing strategy based on findings
- Improve marketing processes to prevent issues
- Train marketing team on best practices
Getting Started
- Define your target audience and value proposition
- Set up basic marketing tools and templates
- Create your first promotional offer or campaign
- Track performance and measure results
- Iterate and improve based on data and feedback