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The Marketing category in Analytics reports on how your email sends perform and how your promotions get redeemed. It reads from your sent emails and your promotion redemptions, so the numbers reflect the same records you manage under Marketing and Sales > Promotions. The Website and Apps category next to it reports on portal and website activity. Owners and managers use it to judge what their marketing brings in.
Lead conversion moved to the Sales category. Where leads come from, how many become customers, and how quickly is now on the Sales Dashboard. See Sales analytics.

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When to use it

Use it to see whether your marketing lands: whether your emails get delivered and opened, who redeems your promotions, and how people use your website and portal. Typical questions it answers:
  • Is an intro offer bringing in new members? - a jiu-jitsu academy checks how many redeemers of its “first month free” voucher were New Users, not existing members.
  • Did a win-back email land without costing you subscribers? - a yoga studio reads Delivered and Opened against Total Sent for the week, and watches the Unsubscribed Contacts table.
  • Which pages and portal actions get used? - a climbing gym reads Web Traffic to compare website and member portal events after a site redesign.
See Worked examples for how to read each of these.

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The two dashboards

Open Analytics in the main nav and select the Marketing category to reach two dashboards:
  • Email Analytics Dashboard - delivery and engagement status for sent emails, plus unsubscribed contacts.
  • Promotions - redemption volume, wallet funds added, discounts given, and per-promotion and per-member breakdowns.
Both require the analytics.read.club permission. Each dashboard opens on a filter bar with a date range.

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Filtering

The filter bar at the top of each dashboard controls what the metrics cover:
  • Date range - one field showing the selected days, with previous and next period arrows. Open it to pick a preset (Today, Yesterday, This week, Last week, This month, Last month, Last 3 days through Last 365 days, This year, Previous year) or a custom range on the calendar.
  • Club - there is no club control on the dashboard. Promotions follows the club selected in the breadcrumb at the top of the admin; the Email Analytics Dashboard is always organization-wide.
Your last-used range is remembered per dashboard and carried in the URL, so you can bookmark or share a filtered view.

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Email analytics dashboard

This dashboard reports on emails your gym has sent, drawn from your messages and their per-recipient delivery and engagement status. It is organization-wide and filtered only by time range.

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Summary metrics

  • Total Sent - the count of email recipients in the range.
  • A card per status that has activity. The effective status prefers a recipient’s engagement status (for example Opened, Clicked), then delivery status (Delivered, Bounced, Dropped), then the message status. Statuses you may see include Delivered, Opened, Clicked, Deferred, Bounced, Dropped, Spam Report, Unsubscribed, and Failed.
Only statuses with a non-zero count appear, so the cards adapt to what actually happened in the range.

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Charts and tables

  • Sent Emails by Status per Week - a stacked bar chart with one bar per ISO week, each segment a delivery or engagement status.
  • Unsubscribed Contacts - a table of contacts who have opted out of marketing email, with their opt-out date. This reads from each contact’s marketing email preference, so it also includes people who unsubscribed outside a specific send.

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Promotions

This dashboard measures how your promotions (vouchers and discounts) get redeemed. The date range filters on when each redemption happened, not when the promotion was created. Redemptions tied to a voided or refunded charge are excluded, so the totals reflect settled activity only.

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Summary metrics

A voucher applied directly as money off a booking counts under Discounts Given, not Wallet funds added, because no wallet was credited. Only a voucher that actually credits a wallet counts there.

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Charts and tables

  • Redemption Trend - a dual-axis line chart of redemption count and redeemed amount per day.
  • Per-Promotion Summary - one row per promotion with its code, Uses, Revenue (total order value on redemptions), Discount (amount given), New Users (redeemers who joined within 30 days before redeeming), and Avg Order.
  • Per-Member Summary - one row per member with Uses, Promotions Used (distinct promotions), Total saved or added to wallets, and Last Redemption. Redemptions with no member are grouped into a single Anonymous row.
Both tables are capped at the top 200 rows, and the underlying aggregation reads the most recent 10,000 redemptions, so very high-volume ranges may not include the oldest redemptions.

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Website and Apps

The Website and Apps category has one report, Web Traffic (Analytics > Website and Apps > Web Traffic). It shows member and visitor activity across the member portal and your website. Events are recorded when people log in, sign up, book, cancel, or complete payments on the portal or website. It is organization-wide and not narrowed by club. Next to the date range, filter by Event type and by Source (Portal Events or Website Events).
  • Cards - Total Events and Unique visitors, each followed by one card per source.
  • Performance - events over time, one area per event type.
  • Unique Visitors - visitors over time, one area per source.
  • Events by Contact - which contacts generated the events.

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Worked examples

Jiu-jitsu academy validating an intro-offer voucher. The academy issues a “first month free” voucher and wants to know whether it brings in new members rather than rewarding existing ones. On Promotions, the Per-Promotion Summary row for that voucher shows New Users alongside Uses, so they can see how many redeemers were genuinely new, and Revenue shows the order value those redemptions carried. Yoga studio checking a re-engagement email. After sending a win-back email to lapsed members, the studio opens the Email analytics dashboard for the matching week, reads Delivered and Opened against Total Sent, and watches the Unsubscribed Contacts table to make sure the campaign is not costing them their list. Climbing gym after a website redesign. A climbing gym relaunches its website and opens Web Traffic for the following month. It sets Source to Website Events and reads the Performance chart by event type to see whether sign-ups and bookings from the site held up, then compares the Unique Visitors areas for website and portal.

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Tips & best practices

  • Compare like-for-like ranges (for example This year versus Previous year) rather than mixing a preset with a custom span.
  • Read promotion Revenue and Avg Order together with Uses: a promotion with many uses but low revenue may be discounting members who would have paid full price.
  • Use the Unsubscribed Contacts table as a health check after every large send, not only when open rates drop.

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Troubleshooting

  • Analytics overview - All analytics categories and how the hub works.
  • Sales analytics - Lead conversion, lead sources, and the customer lifecycle.
  • Promotions - Vouchers and discounts measured on the Promotions dashboard.
  • Automations - Event-driven emails whose sends appear in the Email dashboard.