How to access analytics
Open Analytics from the main admin menu. The hub lists all report categories; open a category to see today, historical, or detailed reports. Use filters (club, date range, etc.) to focus on the data you need.Report categories
- Clubs — Today and historical dashboards for club-level metrics and utilization.
- Members — Members dashboard, attendance, progression report, engagement, and balance report.
- Operations — Bookings dashboard, bookings monthly report, and classes dashboard.
- Billing — Billing dashboard, revenue report, transactions report, and invoices dashboard.
- Marketing — Marketing dashboard for pipeline, deals, and campaign performance.
Detailed reports (by category)
Within each category you can open specific reports:- Engagement — Engagement dashboard for member engagement.
- Contacts — Contacts analytics for member and contact metrics.
- Areas — Areas usage and booking statistics by area.
Capabilities
The analytics system combines data from bookings, members, areas, billing, and operations to provide actionable insights through interactive charts, tables, and summary cards:- Real-time dashboards — Live data visualization with interactive charts and graphs.
- Performance metrics — Track key performance indicators across all areas.
- Time-based analysis — Compare performance across different time periods.
- Filtering and segmentation — Drill down by club, area type, date range, and more.
- Multi-dimensional views — Analyze data by club, area type, and member segments.
Dashboard Components
Summary Cards
The analytics dashboard displays key metrics at a glance:- Total Bookings: Number of all bookings in the selected period
- Total Revenue: Financial performance with currency formatting
- Total Contacts: Number of members and contacts in your system
- Average Utilization: How efficiently your areas are being used
- Total Areas: Number of facilities available for booking
- Active Contacts: Members who have made bookings recently
- Average Order Value: Mean spending per booking
- Contact Retention: Percentage of contacts who remain active
Interactive Charts
Area Utilization Chart
- Bar Chart: Shows utilization rates for each area
- Revenue Overlay: Displays revenue generated per area
- Tooltips: Hover for detailed information
- Responsive Design: Adapts to different screen sizes
Utilization by Area Type
- Pie Chart: Visual breakdown of utilization by area categories
- Color Coding: Different colors for each area type
- Percentage Labels: Shows exact utilization percentages
- Interactive Legend: Click to show/hide specific types
Booking Trends
- Area Chart: Shows booking volume over time
- Revenue Line: Overlays revenue trends
- Dual Y-Axis: Separate scales for bookings and revenue
- Time Period Selection: Adjustable date ranges
Revenue Analytics
- Bar Chart: Revenue breakdown by time period
- Growth Indicators: Shows positive/negative trends
- Multiple Metrics: Revenue, bookings, and average order value
- Period Comparison: Compare different time frames
Time Range Filtering
Available Time Ranges
- Last 7 Days: Daily granularity for recent performance
- Last 30 Days: Weekly granularity for monthly trends
- Last 90 Days: Monthly granularity for quarterly analysis
Filtering Options
- Club Filter: Analyze specific club locations
- Area Type Filter: Focus on specific facility types
- Revenue Type Filter: Break down by revenue source
- Date Range: Custom start and end dates
Data Visualization
Chart Types
- Bar Charts: Compare values across categories
- Line Charts: Show trends over time
- Area Charts: Display cumulative data
- Pie Charts: Show proportional relationships
- Scatter Plots: Correlate two variables
- Composed Charts: Combine multiple chart types
Interactive Features
- Hover Tooltips: Detailed information on hover
- Click Interactions: Drill down into specific data
- Zoom & Pan: Focus on specific time periods
- Legend Controls: Show/hide data series
- Responsive Scaling: Adapts to screen size
Key Metrics Explained
Utilization Rate
- Definition: Percentage of available time that areas are booked
- Calculation: (Booked Hours / Available Hours) × 100
- Target: Higher utilization indicates better space efficiency
- Benchmark: 60-80% is typically considered good utilization
Revenue Per Hour
- Definition: Average revenue generated per hour of booking
- Calculation: Total Revenue / Total Booked Hours
- Use: Helps optimize pricing strategies
- Comparison: Compare across different areas and time periods
Contact Retention
- Definition: Percentage of contacts who remain active
- Calculation: (Active Contacts / Total Contacts) × 100
- Importance: Indicates member satisfaction and engagement
- Target: Higher retention means better member loyalty
Average Order Value
- Definition: Mean spending per booking
- Calculation: Total Revenue / Total Bookings
- Use: Helps understand spending patterns
- Optimization: Identify opportunities to increase spending
Common Use Cases
Daily Performance Review
- Check summary cards for key metrics
- Review booking trends for the day
- Identify any unusual patterns or issues
- Compare with previous days
Weekly Planning
- Analyze utilization rates by area
- Identify peak and off-peak periods
- Plan maintenance and cleaning schedules
- Adjust pricing if needed
Monthly Reporting
- Generate comprehensive performance reports
- Analyze revenue trends and growth
- Review member engagement metrics
- Plan strategic improvements
Quarterly Analysis
- Compare performance across quarters
- Identify seasonal trends
- Evaluate area performance
- Plan facility improvements
Tips & Best Practices
- Regular Monitoring: Check analytics daily for quick insights
- Trend Analysis: Look for patterns over time, not just single data points
- Comparative Analysis: Compare current performance with historical data
- Segment Analysis: Use filters to understand different member groups
- Actionable Insights: Focus on metrics that can drive business decisions
- Data Quality: Ensure data accuracy for reliable insights