Overview
The engagement analytics system provides comprehensive insights into member engagement levels and activity patterns. It calculates individual engagement scores, identifies high-performing members, and alerts you to members who may need attention to prevent churn. Key capabilities:- Engagement Scoring: Calculate individual member engagement scores
- Risk Assessment: Identify members at different risk levels
- Performance Tracking: Monitor top-performing members
- Churn Prevention: Alert on low-engagement members
- Trend Analysis: Track engagement changes over time
- Actionable Insights: Get specific recommendations for member retention
Engagement Scoring System
Score Calculation
The engagement score is calculated based on multiple factors:- Booking Frequency: How often members book facilities
- Spending Amount: Total and average spending
- Activity Recency: Days since last booking
- Area Diversity: Variety of facilities used
- Consistency: Regular booking patterns
Score Ranges
🔥 Rockstar (75-100 points)
- Characteristics: Highly engaged, frequent users
- Behavior: Regular bookings, high spending, diverse usage
- Focus: Retention and premium services
- Action: Reward and recognize these members
⭐ High (50-74 points)
- Characteristics: Consistently engaged members
- Behavior: Regular bookings, good spending
- Focus: Maintain engagement, upsell services
- Action: Encourage continued participation
📈 Medium (25-49 points)
- Characteristics: Moderately engaged members
- Behavior: Occasional bookings, moderate spending
- Focus: Increase frequency and engagement
- Action: Targeted outreach and promotions
⚠️ Low (0-24 points)
- Characteristics: At-risk members
- Behavior: Infrequent bookings, low spending
- Focus: Re-engagement and retention
- Action: Immediate intervention needed
Key Metrics Dashboard
Overall Engagement Score
- Gauge Display: Visual representation of average engagement
- Color Coding: Green (high), yellow (medium), red (low)
- Trend Indicator: Shows if engagement is improving or declining
- Last Updated: When the score was last calculated
Total Members
- Count: Total number of members in the system
- Active Members: Members with recent activity
- Engagement Rate: Percentage of engaged members
- Growth Tracking: Monitor member base growth
Average Score
- Calculation: Mean engagement score across all members
- Benchmark: Compare against industry standards
- Target Setting: Set goals for improvement
- Progress Tracking: Monitor score improvements
Risk Distribution Analysis
Risk Level Breakdown
- Low Risk: High engagement, low churn probability
- Medium Risk: Moderate engagement, some concern
- High Risk: Low engagement, high churn probability
- Critical Risk: Very low engagement, immediate action needed
Risk Percentages
- Visual Display: Color-coded risk distribution
- Percentage Breakdown: Shows proportion in each risk category
- Trend Analysis: Track risk level changes over time
- Action Planning: Prioritize intervention efforts
Risk Management
- Automated Alerts: System notifications for high-risk members
- Intervention Strategies: Specific actions for each risk level
- Success Tracking: Monitor intervention effectiveness
- Continuous Improvement: Refine risk assessment criteria
Top Performers
High-Engagement Members
- Identification: Members with highest engagement scores
- Recognition: Highlight top performers
- Analysis: Understand what makes them successful
- Replication: Apply successful patterns to other members
Performance Metrics
- Engagement Score: Individual member scores
- Progress Bars: Visual representation of scores
- Ranking: Top 5 performers displayed
- Trends: Track performance over time
Recognition Programs
- Rewards: Acknowledge high-performing members
- Loyalty Programs: Incentivize continued engagement
- Referral Programs: Encourage member referrals
- Community Building: Create member communities
Low Engagement Alerts
At-Risk Members
- Identification: Members with low engagement scores
- Alert System: Immediate notifications for intervention
- Risk Assessment: Detailed analysis of engagement factors
- Action Items: Specific steps to improve engagement
Alert Details
- Member Name: Identified at-risk member
- Engagement Level: Current risk category
- Last Activity: Days since last booking
- Engagement Score: Current score and trend
- Recommended Actions: Specific intervention strategies
Intervention Strategies
- Personal Outreach: Direct contact with members
- Special Offers: Targeted promotions and discounts
- Service Improvements: Address specific concerns
- Feedback Collection: Understand member needs
Filtering and Analysis
Time Range Filters
- Last 7 Days: Recent engagement patterns
- Last 30 Days: Monthly engagement trends
- Last 90 Days: Quarterly engagement analysis
Engagement Level Filters
- All Levels: View all members together
- Rockstar: Focus on high-engagement members
- High: Analyze consistently engaged members
- Medium: Target moderate engagement members
- Low: Address at-risk members
Analysis Tools
- Interactive Charts: Hover for detailed information
- Export Capabilities: Download data for external analysis
- Comparative Analysis: Compare different time periods
- Trend Analysis: Identify patterns and changes
Common Use Cases
Daily Engagement Review
- Check overall engagement score
- Review low engagement alerts
- Identify members needing attention
- Plan intervention activities
Weekly Engagement Analysis
- Analyze engagement trends
- Review top performers
- Assess risk distribution
- Plan retention strategies
Monthly Engagement Strategy
- Review engagement metrics
- Identify improvement opportunities
- Plan member outreach campaigns
- Evaluate intervention effectiveness
Quarterly Engagement Planning
- Compare engagement across quarters
- Identify long-term trends
- Plan strategic improvements
- Set engagement goals
Tips & Best Practices
- Regular Monitoring: Check engagement scores daily
- Proactive Intervention: Act on low engagement alerts quickly
- Data-Driven Decisions: Use scores to guide retention efforts
- Personalized Outreach: Tailor interventions to member needs
- Continuous Improvement: Regularly refine engagement criteria
- Member Feedback: Collect input to improve engagement