Engagement analytics

Documentation Index

Fetch the complete documentation index at: https://docs.1club.ai/llms.txt

Use this file to discover all available pages before exploring further.

The Engagement dashboard shows how engaged your members are right now and how their scores have moved over time. Scores are a 0-100 number per contact, calculated by a background job from booking frequency, spending, recent activity, and tenure.

​

Score levels

The score maps to one of four levels (thresholds are fixed):

• Rockstar - 75 to 100. Highly engaged, frequent users.
• High - 50 to 74. Well-engaged regulars.
• Medium - 25 to 49. Moderate activity.
• Low - 0 to 24. At-risk, infrequent.

The same thresholds are used for the score chip on member pages and any tag-based automations driven by engagement.

​

How scoring is calculated

The scoring service combines four equally-weighted categories by default:

• Financial activity (25%) - Recent transactions and payment activity.
• Active services (25%) - Active memberships and service usage.
• Physical activity (25%) - Check-ins, bookings, visit frequency.
• Member engagement (25%) - Activity consistency and tenure.

Weights and time windows are configurable per organization under Smart Tagging - if scoring is disabled there, this dashboard shows no data. The “recent activity” window is derived from your engagement tag period; the “very recent” window is fixed at seven days. Scores are written by a background job, not computed live. The dashboard reads from the stored scores, so newly created activity won’t reflect until the next aggregation runs.

​

What’s on the page

​

Filters

• Date range - Defaults to the last 90 days for the progression chart.
• Contact type - Restrict the progression chart to specific contact types (member, lead, drop-in, etc.).
• Member - Select a single contact to switch the chart from organization-wide averages to that member’s own progression.

​

KPI cards

Four cards across the top:

• Total members - All contacts considered for scoring in your org.
• Average score - Mean across members who have a score, plus the count of scored members as a subtitle.
• Recent tag changes - Engagement-related tag changes in the last seven days.
• Recent score changes - Score updates in the last seven days.

​

Score distribution

A row showing how many members sit in each level: Rockstar, High, Medium, Low. Each is a count, color-coded.

​

Progression chart

A line chart of average engagement score over time. The Y-axis is fixed at 0 to 100. The time bucket adapts to the date range. When you select a single member, the chart switches to that member’s individual score history (rendered green instead of blue). The legend label changes from Average score to Engagement score. If a member doesn’t have a score yet, you’ll see No score in the panel above the chart and the chart will be empty.

​

How to use this

• Spot at-risk members early. If the Low count grows week over week, members are slipping. Cross-check against recent tag changes for context.
• Reward Rockstars. Use the count of Rockstar-level members as the audience size for a loyalty campaign.
• Track a specific member’s journey. Pick a member in the dropdown to see how their score moved - useful when investigating a churn case or qualifying a referral candidate.
• Tune scoring before you trust it. Calibrate weights and time windows under Smart Tagging until the levels match your gut feel about who’s engaged, then use the dashboard for tracking.

​

Limitations

• The dashboard is read-only. To change thresholds or weights, edit Smart Tagging settings.
• There’s no “no-engagement-yet” filter - members without a score are silently excluded from the average and chart.
• Scores need data. Brand-new members and members in their first few weeks may not have a stable score until the next aggregation pass.

​

Related

• Smart tagging - Where engagement scoring is enabled and tuned.
• Members analytics - Member-level metrics not tied to scoring.
• Analytics overview - Other dashboards.