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In a nutshell, the area analytics system provides detailed insights into how your club’s facilities are being used, including utilization rates, revenue performance, and operational metrics to help optimize your space management.

Overview

The area analytics system gives you comprehensive insights into your club’s facility performance. You can track utilization rates, revenue generation, operational efficiency, and identify opportunities to optimize your space usage and pricing strategies. Key capabilities:
  • Area Performance Tracking: Monitor individual area utilization and revenue
  • Utilization Trends: Analyze usage patterns over time
  • Area Type Analysis: Compare performance across different facility types
  • Revenue Optimization: Identify high and low-performing areas
  • Operational Metrics: Track maintenance, uptime, and efficiency
  • Peak Time Analysis: Understand when areas are most/least used

Area Performance Metrics

Key Performance Indicators

Utilization Rate

  • Definition: Percentage of available time that areas are booked
  • Calculation: (Booked Hours / Available Hours) × 100
  • Target Range: 60-80% for optimal performance
  • Use Case: Identify underutilized areas for marketing or pricing adjustments

Revenue Per Hour

  • Definition: Average revenue generated per hour of booking
  • Calculation: Total Revenue / Total Booked Hours
  • Benchmark: Compare across different areas and time periods
  • Optimization: Adjust pricing based on demand and utilization

Total Bookings

  • Definition: Number of bookings for each area
  • Analysis: Identify most popular areas
  • Planning: Allocate resources based on demand
  • Marketing: Promote underutilized areas

Average Booking Value

  • Definition: Mean spending per booking for each area
  • Calculation: Total Revenue / Total Bookings
  • Insight: Understand member spending patterns
  • Strategy: Develop area-specific pricing strategies

Area Performance Dashboard

Summary Cards

  • Total Areas: Number of facilities in your system
  • Total Revenue: Combined revenue from all areas
  • Average Utilization: Mean utilization rate across all areas
  • Average Revenue Per Hour: Mean revenue efficiency

Area Performance Chart

  • Composed Chart: Combines utilization rates and revenue
  • Bar Chart: Shows utilization percentage for each area
  • Line Chart: Overlays total revenue for comparison
  • Interactive: Hover for detailed metrics

Area Type Performance

  • Pie Chart: Revenue distribution by area type
  • Color Coding: Different colors for each area type
  • Percentage Labels: Shows exact revenue percentages
  • Comparison: Identify which area types generate most revenue

Utilization Analysis

Daily Utilization Patterns

  • 7-Day View: Shows utilization for each day of the week
  • Peak Identification: Identify busiest and quietest days
  • Scheduling: Plan maintenance during low-utilization periods
  • Staffing: Adjust staff schedules based on demand
  • 4-Week View: Shows utilization trends over weeks
  • Seasonal Patterns: Identify recurring weekly patterns
  • Capacity Planning: Plan for high-demand periods
  • Performance Tracking: Monitor improvement over time

Monthly Utilization Analysis

  • 3-Month View: Long-term utilization trends
  • Seasonal Analysis: Understand monthly variations
  • Strategic Planning: Make long-term facility decisions
  • Growth Tracking: Monitor utilization growth

Revenue Analysis

  • Time Series: Revenue over selected time period
  • Peak vs Off-Peak: Compare revenue during different times
  • Growth Rate: Track revenue growth over time
  • Seasonal Patterns: Identify revenue patterns

Revenue Breakdown

  • Area Type Revenue: Revenue by facility category
  • Peak Hours Revenue: Revenue during high-demand periods
  • Off-Peak Revenue: Revenue during low-demand periods
  • Revenue Per Hour: Efficiency metric for each area

Pricing Optimization

  • Demand Analysis: Understand when areas are in high demand
  • Price Sensitivity: Analyze how pricing affects utilization
  • Revenue Maximization: Optimize pricing for maximum revenue
  • Competitive Analysis: Compare with market rates

Operational Metrics

Area Status Tracking

  • Active Areas: Currently available for booking
  • Maintenance Areas: Temporarily unavailable
  • Inactive Areas: Permanently unavailable
  • Status Distribution: Overview of area availability

Uptime Analysis

  • Uptime Percentage: How often areas are operational
  • Maintenance Frequency: How often areas need maintenance
  • Downtime Impact: Effect of maintenance on revenue
  • Preventive Planning: Schedule maintenance proactively

Efficiency Metrics

  • Energy Efficiency: Track energy usage per area
  • Operational Cost: Cost to maintain each area
  • Profit Margin: Revenue minus operational costs
  • ROI Analysis: Return on investment for each area

Filtering and Segmentation

Time Range Filters

  • Last 7 Days: Daily granularity for recent performance
  • Last 30 Days: Weekly granularity for monthly trends
  • Last 90 Days: Monthly granularity for quarterly analysis

Area Type Filters

  • All Area Types: View all facilities together
  • Specific Types: Focus on courts, rooms, fields, etc.
  • Performance Comparison: Compare different area types
  • Type-Specific Insights: Understand each type’s performance

Club Location Filters

  • All Clubs: Analyze across all locations
  • Specific Club: Focus on one location
  • Location Comparison: Compare performance across clubs
  • Regional Analysis: Understand location-specific patterns

Performance Table

Detailed Area Information

  • Area Name: Facility name with visual identifier
  • Area Type: Category of the facility
  • Club Name: Location of the area
  • Total Bookings: Number of bookings
  • Total Revenue: Revenue generated
  • Utilization Rate: Percentage with progress bar
  • Revenue Per Hour: Efficiency metric
  • Status: Current availability status
  • Peak Hours: Most popular booking times

Interactive Features

  • Sortable Columns: Click headers to sort data
  • Hover Effects: Highlight rows on hover
  • Progress Bars: Visual utilization indicators
  • Status Badges: Color-coded status indicators

Common Use Cases

Daily Area Management

  1. Check utilization rates for the day
  2. Identify areas that need attention
  3. Plan maintenance during low-utilization periods
  4. Adjust staffing based on demand

Weekly Performance Review

  1. Analyze utilization trends for the week
  2. Compare performance across area types
  3. Identify opportunities for improvement
  4. Plan for upcoming high-demand periods

Monthly Strategic Planning

  1. Review revenue performance by area
  2. Identify underperforming areas
  3. Plan facility improvements
  4. Adjust pricing strategies

Quarterly Analysis

  1. Compare performance across quarters
  2. Identify seasonal trends
  3. Plan major facility changes
  4. Evaluate area profitability

Tips & Best Practices

  • Regular Monitoring: Check area performance daily
  • Trend Analysis: Look for patterns over time
  • Comparative Analysis: Compare similar area types
  • Actionable Insights: Focus on metrics that drive decisions
  • Data Quality: Ensure accurate booking and revenue data
  • Benchmarking: Compare against industry standards

Troubleshooting

Issue: Utilization rates seem incorrect Solution: Check that area operating hours are set correctly Issue: Revenue data missing Solution: Ensure bookings have proper pricing set Issue: Charts not loading Solution: Refresh the page and check your internet connection Issue: Filters not working Solution: Clear all filters and reapply them one at a time Issue: Performance is slow Solution: Reduce the time range or number of areas being analyzed Issue: Data appears outdated Solution: Analytics update in real-time, but may take a few minutes for new data