> ## Documentation Index
> Fetch the complete documentation index at: https://docs.1club.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Business audit

> Generate an AI-powered audit of your club's online presence, reviews, and website performance

**In a nutshell:** The Business audit generates an AI report that scores your club's online business profile, review sentiment, website performance, and AI discoverability — with actionable recommendations to improve.

## Overview

Open **Marketing → Business audit** to generate or review reports for your club. The report combines public information about your business with website and PageSpeed checks into a single scored summary, so you can see at a glance where to focus your marketing efforts.

## Generating a report

1. Navigate to **Marketing → Business audit**
2. The business name is pre-filled from your organization (and city, if set)
3. Adjust the business name if needed so it matches your public listing
4. Click **Generate** — you'll be taken to the public audit page where the report is built
5. Once generated, the report is listed back in the admin under the business audit page

## What the report scores

Each report produces an overall score plus several sub-scores:

* **Reviews** — Sentiment and volume of public reviews
* **Business info** — Whether your public listing has all expected fields
* **Completeness** — Coverage of business profile fields
* **Accuracy** — Consistency of business data across sources
* **Profile content** — Quality of photos, descriptions, and other profile assets
* **AI discoverability** — How well your business surfaces to AI assistants and search
* **PageSpeed: Performance / Accessibility / Best Practices / SEO** — Website performance against Google PageSpeed metrics

Scores are color-coded: green for ≥ 80, amber for ≥ 60, red below 60.

## Reviewing past reports

The page lists every report generated for your organization, with the business name, date created, and overall score. Click **View Report** to open the full report in a new tab.

## Tips & best practices

* **Run periodically** — Re-run the audit each quarter (or after a website change) to track progress
* **Match your public name** — Use the same business name your members see on Google so the audit pulls the right profile
* **Action the recommendations** — Each report ends with concrete actions; share them with whoever owns marketing or your website

## Related

* [Reviews](/content/reviews) — Manage and respond to member reviews collected in 1Club
* [Integrations](/settings/integrations) — Connect Google Business Profile and other marketing services